A group of members of Ethiopia Travel Specialists attended one of the world's largest travel and tourism trade fair, ITB Berlin (Germany), beginning of march 2024. Today, we want to look back together with you and give you some more insights into our ITB presence 2024. Enjoy reading!
Ethiopia Specialists Sustainable Product Development workshop in Addis Ababa
This month we hosted a workshop in Addis on Sustainable Product Development. 13 of our Ethiopia Travel Specialists were present at this event.
They acknowledged the important role of the local communities in the overall travel experience for the client. Since our local DMCs have a pivotal function, literally bringing these 2 worlds together, we discussed intensely how to balance the benefits and negative impacts of tourism for local communities.
Peter Richards, an expert in community-based tourism, gave an inspirational online presentation and some useful examples from the field. In small groups, the Ethiopian Specialists used these insights to work on new product concepts and presented these to their colleagues.
One of the main outcomes was that new initiatives in the field of community-based tourism should be fostered as a joint effort of this group of endorsed tour operators.
Further Reading
"Traveling to Ethiopia: Which regions are open and what tours are on offer?" was the title of the second online format organized by Ethiopia Travel Specialists recently.
Mark Chapman set up Tesfa Tours in 2010 to continue promoting the community tourism he'd been developing since 1999. "To us, community tourism means a sustainable partnership between philanthropic businesses and community-run enterprises", Mark underlines.
Share This Post